Teaching typography at the Ecole Supérieure d’Art et de Design in Reims

The ESAD in Reims offers a five-year training course for designers in the fields of the object and space, and in graphic design and new media. The goal is to train practitioners who will be at the heart of their chosen discipline (subject, plant design, cuisine, graphics, digital design, etc.) while being able to explore borders, combine porosity zones with related disciplines, with the goal of developing a design research project for the emergence of complex projects based in the real world and focused on lived reality. To support these practices – which take place especially during the final years of the programme – the first three years of teaching are devoted to exploring disciplines, to methodological learning and finally, to discovering the concept of the project. It is during this period that the teaching of typography takes place. During the first two years, learning about typography allows students to acquire know-how, technique, skills, and a design and creation method. Through exercises, students develop sensitivity and their own graphic writing. In order to understand the uses of typography, acquire knowledge and grasp historical issues, the history of type and of manufacturing processes is discussed throughout the year, through various classes and topics focused on typographers.

The ESAD in Reims offers a five-year training course for designers in the fields of the object and space, and in graphic design and new media.

The concept of a project is discussed in the third year, allowing for greater freedom of interpretation and creation. This is also the year of initial experiences in complex design, with subjects involving several disciplines: electronic publishing, signage, exhibition design, social networking, etc. are all contexts that introduce complexity. The issues multiply, the media and the scales diversify, and as a result typography is discussed and used in more precise connection with other modes of expression, in response to broader design issues. In the fourth year, design students from all disciplines form a single workshop based around a theme. The fifth year is devoted to the student's personal project and a thesis. In both years, the students themselves define their proposals and choose their methods of intervention and creation. Typography is present in varying degrees in their work, and is part of the overall balance of the project. It sometimes plays a key role in proposals. The challenge is to overcome academic practices and produce new situations likely to challenge and to stimulate production, but also our relationship to the world as creators and citizens.