How can we introduce students to contemporary graphic design practice? One current approach involves "timeless" creation, creating fashion rather than following it. Students must understand current and well as past practices, to avoid repetition through ignorance. They need to break through the conditioning imposed by the visual environment.
Above all, we must prepare students for a creative, technically solid approach that commands respect. Students learn to give thought to a visual form that is rich with meaning.
Giving narrative power to the form of a text prefigures the invention of new languages in which students must take part.
More than ever, the teaching of typography requires experimentation and method. It is a core discipline in the practice of graphic design since it allows designers to communicate and express themselves through forms independent of any other discourse. Giving narrative power to the form of a text prefigures the invention of new languages in which students must take part.
This enables them to understand historical typographic forms and, simultaneously, to break free, experiment and play with the very material of the text. Students should question the potential of the typographic "medium" and query the personal relationship they have with forms of writing.
During their studies, students enhance perception through practice and methodological application of the various courses they attend. They draw and digitize new alphabets that are unique, sensitive and intimate. The work presented illustrates these various approaches.
Year on year, students play an active role in the world of creation, until they break free of the pedagogical framework to go to work themselves.